diff --git a/persona/skills/simplereply.py b/persona/skills/simplereply.py
index 9e1aabf..b26e406 100644
--- a/persona/skills/simplereply.py
+++ b/persona/skills/simplereply.py
@@ -9,7 +9,7 @@ import random
 import os
 import re
 
-BACKOFF_SEC = 10
+BACKOFF_SEC = 30
 SIMPLE_REPLIES = {
 	'^😘🍕$': ['😘🍕'],
 	'^🍕😘$': ['😘🍕'],